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From year 2001 to current 2009 we have achieved the approval of performances in 39 Large Shopping Centers & Retail Parks with a whole of 470.008 square meters of GLA (Gross Leasable Area) corresponding to 23% in the licensed retail establishments overall amount in Andalusia in that period.

In those years Geoconyka made several Research Reports to prestigious companys such as Sonae, Credit Suisse, Key Mare, Carrefour, El Corte Inglés, Mercadona, Decathlon, Ikea... We can now help your company to save time and money. Do not hesitate to contact us and we will be charmed helping your shopping center project in Andalusia to come true.

Adapted Reports to the in force law	Planning Reports
Market Research Report	Viability Research Reports
Also known as "Trade Activities Impact Report" or "Report for the obtaining of the Second License", our "Market Research Report" assembles all the legal requirements contemplated in force legislation as for domestic trade of Andalusia, in agreement with all laws and specially in relation to Andalucía’s Domestic Trade Strategy Plan (PAOC by Spanish abbreviation). For those cases in which calculation methodology of zonal trade balance used by competent "Domestic Trade Council" (CACI by Spanish abbreviation) throws a negative result (it is: that exists "market gap"), work elaborated by Geoconyka's technical team will adapt it accuratelly to above mentioned methods and results to facilitate to maximum the corresponding processing request of authorization of "Retail Big Distributors Establishment" (GEC by spanish abbreviation), and to its later valuation for the Domestic Trade Council. Nevertheless, in those occasions in which that mentioned resultant active trade balance is positive (it is: "market gap" does not exist), Geoconyka will arrange most advanced calculation tools of all economic variables that take part in geographical zone configuration affected by projected establishment, so that it will be established pertinent alterations on conventional methodology, this way achieving an "X-ray photography" more fitted to the territorial existing reality. So then, it will be able to find two situations: First situation would confirm there is no "market gap", then the only one possible diagnostic will be a non projected establishment suitability, so that Geoconyka will propose to Developer any suitable ideas to correct those elements that caused adjustment problem, so that after remodeling, its ideal adjustment is achieved to territorial structure. Second situation would establish a result conflict between no establishment suitability, based on standard metodology calculation, and the suitability one, based on alternative calculation methodology, and then it would be necessary to include strong reasons about not accepting standard methodology and solid justification about alternative methodology used... it means a deeper and more solid argumentation that cannot be discussed from a scientific point of view, even being controversial against existing legal determinations. Every Report elaborated by Geoconyka, besides high technical and scientific quality that characterizes and difference them, are enriched with an elegant graphical and cartographic representation that will help notably to easy and quick interpretation of information. Likewise, any Report elaborated by Geoconyka will be able to be complemented with accomplishment of field works ad hoc, or subcontracting Consumers Surveys (Sigma Dos), Traffic Reports (Contorno, Epypsa, Tema-GC...), Environmental Reports (Contorno, Aseman...), and any another complementary service that Developer can need, through most prestigious companies.	Diverse Activities "Viability Research Reports" are included in this paragraph for private teaching institutions, hospital private centers, diverse services offices (bank, insurance, trip agencies...), etc. Urban Traders Associations It includes analysis of current situation about traditional (small business) trade activities... it means employment of cartographic, statistical and sociological tools that allow the valuation of apparent suitability for setting up an Urban Shopping Centre (CCA by spanish abbreviation) and, in that situation, Geoconyka will determinate those ideas and actions to undertake, considered necessary to transform a negative situation up to achieve desired viability (training courses to merchants, improvements in the urban plot as well as in its movable elements, advertising campaigns...). Large Shopping Centers Projects of Large Shopping Centers and Medium Specializing Establishments ("category killers"): Report includes, on one hand, a production from territorial exhaustive diagnosis, for thus to know territorial existing reality into projected establishment's influence area; and, on other hand, an ideal design of "shops tenant mix" that allows perfect degree of adjustment between existing offer, unsatisfied demand, and targets from projected establishment developers. Both reports will allow, once overcome initial phase of project, substantial increase of probability obtaining corresponding administrative license from Andalusian Goverment. Expansion Activities Planning Valuation Report Proposals Report Geoconyka possesses most advanced tools to territorial analysis, including most complete and updated Geographical Information Systems (GIS), that allow an juistified valuation on "Expanding Plans" that developer wants to analyze on objective way through technical and external team. From results obtained in a previous Valuation Report, opportune offers will be realized for ideal materialization of Expanding Plan, in agreement with all those elements and variables that it should be considered avoiding any kind of malfunctions in its properly development.

Free scientific documents about retail trading economic area in Andalusia (only spanish language documents)

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It happened back in 1975. The dictatorship was in its dying days, and the winds of change were beginning to blow over the peninsula. But anything foreign, although no longer suspect, was considered somewhat exotic, even a new way of shopping. It was the opening of the Pryca los Patios shopping complex in Malaga city, and this was certainly something new for the province, a hypermarket with shopping galleries attached, and the first of its kind in the province. It was followed shortly afterwards by the Corte Inglés (1979) and the Continente Alameda (1987). These were the first of a new generation of shops in the region, and they were to change the shopping habits of millions of people. Malaga soon attracted most of the large chains, a sector that now employs 6,600 people. And the sector is still growing. More and more people are shopping in shopping centres these days, and the tendency is growing particularly fast in the gardening and do-it-yourself sector. Quite naturally, more and more multinational companies are meeting this demand.

According to the Junta de Andalucía’s Commercial Strategy Plan, there is a ten per cent deficit in shopping centres in the province of Malaga. Their study into the sector shows that the areas most lacking are vehicle products (-41 per cent), leisure and culture (-17 per cent), gardening (-16 per cent) and toys (-11 per cent). On the contrary, there would seem to be one per cent too many estate agencies in the province, which is not defined by the Junta as being an excess number. “This sector has not reached saturation point, because for that to happen, the Junta establishes supply at 15 per cent above demand,” says Iván Ozomek, director of projects for Geoconyka, a Malaga consulting company specialising in the planning of large shopping centres.

Malaga ranks first

The last report by the Jones Lang LaSalle property consultants situates Malaga at the top of the Andalusian league in the overall amount of shopping space available for rent. With 700,982 square metres of shopping centre space and a density of 470 for each inhabitant, this works out at double the Andalusian average (266), a third of the offer in the entire autonomous community.

Figures from the Caixa bank tell us that there were 22 shopping centres in the province of Malaga up to the end of 2006, and that Malaga is the sixth city in Spain in the number of shopping centres it has, and the second in Andalucía, after Seville. As far as surface area is concerned, however, Malaga province occupies fourth position in the country, after Madrid, Barcelona and Valencia.

The shopping centre bonanza started at the end of the nineteen nineties, when the province had only a dozen or so shopping centres. This number has doubled over the past six years, with 12 new shopping centres opened in the province since 2000. But the rhythm of inaugurations really accelerated with the end of the moratorium on big shopping spaces in June, 2003, and this carte blanche led to many more being built all over the province.

Figures released by the Federation of Malaga Traders (Fecoma) show that since the lifting of the moratorium, the province has received more than 60 per cent of petitions to build new shopping centres in the entire autonomous community. The organisation warns us that this level of concentration will result in an increase of 258,000 square metres of shopping area over the next few years, which is double the current space.

As far as the president of the federation, Enrique Gil, is concerned, this is far too much shopping centre space, and will seriously damage the future of smaller traders in the province. “The opening of a new shopping centre leads to the disappearance of half the small shops in the area, of which only 20 per cent manage to re-open sometime later,” he says.

Small shops

In order to prevent such an outcome, Gil demands that another moratorium be announced, and more wide-ranging than that of the beginning of the decade. He was supported by the Socialist group in the regional parliament last September. More care should also be taken with respect to the granting of licences by the Junta de Andalucía for such centres, he adds. In fact, a recent Andalusian Shopping centre Strategic Plan 2007-2010 was approved, which obliges promoters to present market studies showing the need for shopping centres in the areas concerned. “Up to now, they have been creating the offer before knowing the demand,” he says.

But while Fecoma talks about saturation in the industry, others in the sector assure us that there is still a great need for more shopping centres in the province of Malaga, and point to the same plan to support their argument. The reason Malaga has become the focus of such large-scale commercial activity, we are told by Ozomek, the Geoconyka representative, is the high rate of return and the massive presence of tourists in the region. “They demand more than sun and beach,” he says. “They want good places to shop and enjoy themselves too.” If we take into account the definition of a large shopping centre in the Interior Commercial Law, the province has 58 shopping centres.

Fourth generation

Shopping centres used to be places where one shopped, but that was three generations ago. As the experts tell us, the first generation was in the Pryca Los Patios style in Malaga, which used to be a large shopping area with a small shoping mall attached. Then we had the introduction of leisure facilities and restaurants, and this was followed later by the enormous shopping and leisure complexes like the Malaga Nostrum.

The fourth generation, we are told by Iván Ozomek, project director of the Geoconyka consulting company, “will be theme centres with leisure facilities, hotels and office buildings integrated into an overall architectural design, and they will be located in medium-sized towns and in rural areas.”

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